Strategies

Our Plan

Put Our Experience to Work for You

We don’t know everything, but certainly have seen a lot.

Big Picture

Businesses that want to succeed need to have a clear understanding of what growth means to them. This requires identifying weaknesses and making the most of strengths, developing a strategic plan with achievable short-term goals that build towards long-term growth.

They must also be ready and willing to adapt quickly to changing conditions. Furthermore, new ideas, insights and innovative thinking should always be welcomed and utilized, data should be used regularly to more deeply comprehend needs in order to effectively execute strategies on an everyday basis.

Deepening Relationships

Ultimately, deepening relationships through the use targeted strategies is key to growth; it really is the low-hanging fruit, so let’s start cultivating it now!

Adding Members and Customers

Adding new members and customers is important in order to stay competitive and maximize profitability. Creating content and offers that are tailored to meet the needs of new audiences can be highly effective.

Financial institutions must keep their offerings attractive and timely; if they reach the right person, with the right offer, at the right time, they’ll have a much higher chance of gaining market share and ensuring long term success.

Attracting Deposits

Financial institutions need to become savvy in the way they attract and inspire customer loyalty if they hope to successfully secure core deposits like checking accounts. CDs and other "hot money" options may offer an immediate short-term solution, but long-lasting, low-cost funds can only be acquired by increasing focus on marketing efforts and developing strong relationships with customers.

Small personal touches built around a foundation of trust and reliable service will go a long way towards fostering loyalty, thus ultimately enabling financial institutions to secure their share of core deposits over time. Investing in the right customers now could prove to be the best strategy going forward.

Increasing Loans

The current economic climate has presented many new challenges for credit unions and banks when it comes to lending. Mortgages, auto loans, personal loan and even credit card customers have all become more difficult to acquire due to economic uncertainties. Meanwhile, competition is fierce with fintech providers crunching data and providing solutions tailored to consumer needs.

Despite the difficult conditions, there is still room for growth, but it requires credit unions and banks being laser-focused on their strategies and deploying effective marketing tactics. Consumers need trusted advisors that can provide valuable insights to help them make wise decisions, proving that there is still incentive available in an otherwise uncertain economic landscape.

Building Your Brand

Building a unique brand as a financial institution is essential for long-term growth and success. It goes beyond rates, fees and services. In order to capture the true spirit of branding, institutions must take into consideration how their vision, mission, culture are communicated and differentiates your institution from its competitors.

Creating a culture of engagement between the internal team at the financial institution creates loyalty and helps build goodwill among customers. Physical branding elements such as logos and slogans are just one piece of the branding puzzle. Crafting an entire branding strategy which lives and breathes day to day takes hard work and dedication – but it’s well worth it!

Culture and Training

Developing an internal culture where branding efforts are embraced is key to creating sustainable brand deliverables that will impact the customer experience. Similarly, providing effective brand, sales and service training to employees increases customer satisfaction, positive experiences, and ultimately fosters trust in the organization.

By investing resources in building a strong “brand presence” and providing quality training for employees, banks and credit unions can ensure their branding message resonates throughout the organization top to bottom and is communicated to members and customers every day.